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Functional Nutrition Lab

Web Design, Graphic Design, Iconography

Full Body Systems, designed by internationally acclaimed Functional Medicine Nutritionist Andrea Nakayama, is a comprehensive online immersion program that teaches people to leverage the powers of nutrition so they can use food as medicine to help clients finally feel better.

[ Role ] The goal was bringing their existing branding to the next level, mainly focusing on the sales webpage and course catalog. One of the opportunities that I spotted for was the black & white, text-book-like biological illustrations displayed in their catalog. I turned them into the main visual theme with hand-drawn art style, which had later become strong supporting graphics that could be easily used across all touch-points.

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