Functional Nutrition Lab
Web Design, Graphic Design, Iconography
Full Body Systems, designed by internationally acclaimed Functional Medicine Nutritionist Andrea Nakayama, is a comprehensive online immersion program that teaches people to leverage the powers of nutrition so they can use food as medicine to help clients finally feel better.
[ Role ] The goal was bringing their existing branding to the next level, mainly focusing on the sales webpage and course catalog. One of the opportunities that I spotted for was the black & white, text-book-like biological illustrations displayed in their catalog. I turned them into the main visual theme with hand-drawn art style, which had later become strong supporting graphics that could be easily used across all touch-points.