The Nutritious Life Studio
Founded by world-renowned dietitian, Keri Glassman, MS, RDN, CDN, The Nutritious Life Studio (TNS) provides cutting-edge nutrition, coaching, and business education to passionate students around the globe.
[ Role ] Web and interaction designer.
The concept of this web design was to use clean, soft yet visually playful design elements to deliver the brand message: learning professional nutrition knowledge, but not in a dull, academic, clinical way. The challenge was to have cleanness and playfulness exist together as usually playfulness equaled to vibrant colors, which were against how people perceived "nutrition" as. The direction that we finally decided to go with was massive white space with toned-down multicolors and semi-transparency. We also carefully chose images that were bright enough to match the overall color tone.