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Theme 2021

This is an on-going project of creating overarching themes that can be used across assets for cohesive experience—mini launches for each season. 

Brand System

Season 1


Direction: Uplifting, empowering, emotional, exciting. Make leads feel excited in the new year, ready to take on 2021 and become the best version of themself.


Color Inspiration: Bold, dark tones, contrasting with lighter/brighter pops of color.


Imagery: Happy, vibrant, movement, with hands in the air, jumping, excitement.

[ More to come ]

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