Currently Art & Creative Director, Global Marketing at Nielsen

10 years of creative experience across big corporates, small-mid size businesses and startups​.

Brand storytelling: Increased brand awareness, familiarity and favorability scores by 13%, 58% and 45% respectively (results from Nielsen’s branding overhaul). I transform brand perception through high-impact creative work.

Outcome-driven: 130% YOY growth in marketing-attributed pipeline and an average 77% increase in marketing-engaged TCV won.

Audience-centric: Resonate beyond just aesthetics—every creative decision is backed by audience-centric insights and/or data.

Talent development: Lead a team of makers, breakers and thinkers who combine art, design and copy to deliver creatives that inspire, engage, and convert.

Manifesto: There’s no huge difference between B2B & B2C. Every touchpoint I create strengthens brand trust and emotional ties. I believe when a brand connects with people through shared values or passions—fundamentally, it just works.

Creativity X Organization: As a creative pro, I generate fun ideas and designs; as an organized nerd, I find insights through research and create mechanisms to streamline creative processes—a unique balance that’s hard to find in one person.