Currently Art Director, Global Marketing at Nielsen

With over 9 years of experience as an Art Director in branding, marketing, and advertising, MeiLing embodies the perfect synergy of creativity and rationality—daring ideas paired with achievable approaches. She specializes in:
 

• Creating original, persuasive, and conceptually compelling work across all forms of art, conceptual thinking, and research.

• Translating intangible or complex concepts into creative mediums to drive business growth.

• Using big ideas to connect content, digital, social, and experiential roles, delivering exciting and effective work.

• Leading, developing, and facilitating the creative process.

• Crafting compelling pitches that balance design rationale with business objectives.

There’s no “standard” creative format, but one common goal: pushing the brand forward as a respected and trusted global leader while bringing joy to audiences!

MeiLing is a rare blend of creativity and organization. As a creative, she generates ideas, designs, and fun projects. As an organized professional, she conducts research to provide creative rationales, coaches designers, and manages projects and people, effectively bridging the gap between creative teams and stakeholders.

Her art direction skills and design taste shine not only at work but also in her daily life. Outside of work, she enjoys fashion, interior design, and food photography—especially specializing in pastries and desserts!