
I'm MeiLing.
Illustrator: Shihwen Chen
Currently Art & Creative Director, Global Marketing at Nielsen
Who I Am
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10 years of creative experience across big corporates, small-mid size businesses and startups​.
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Brand storytelling: Increased brand awareness, familiarity and favorability scores by 13%, 58% and 45% respectively (results from Nielsen’s branding overhaul). I transform brand perception through high-impact creative work.
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Outcome-driven: 130% YOY growth in marketing-attributed pipeline and an average 77% increase in marketing-engaged TCV won.
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Audience-centric: Resonate beyond just aesthetics—every creative decision is backed by audience-centric insights and/or data.
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Talent development: Lead a team of makers, breakers and thinkers who combine art, design and copy to deliver creatives that inspire, engage, and convert.
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Manifesto: There’s no huge difference between B2B & B2C. Every touchpoint I create strengthens brand trust and emotional ties. I believe when a brand connects with people through shared values or passions—fundamentally, it just works.
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Creativity X Organization: As a creative pro, I generate fun ideas and designs; as an organized nerd, I find insights through research and create mechanisms to streamline creative processes—a unique balance that’s hard to find in one person.
What I Make
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Creative Direction
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Art Direction
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Concept Development
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Visual Communications
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Creative Talents Mentorship
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Presentation / Pitching
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Creative Operations (mechanism, process, project management...)
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Project Management
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Advertisements (static, video, animated, OOH...)
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Video / Film (concept, art direction, storyboarding, production...)
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Brand Identity (logo, typography, color, info hierarchy, guidelines...)
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Digital Design (product, UX/UI, web, prototype)
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Data Visualization
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Infographic
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Social Media Creatives
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Editorial Design (report, deck, publications, print...)
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Experience Design (A/V, event, stage, merch, wayfinding...)
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Photography / Photo Retouching
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AI Generation
Awards
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The 15th Annual Shorty Awards: Audience Honor in Data Visualization
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2024 PRSA Chicago - Skyline Awards: Best Multicultural Marketing
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2024 The HPRA National ¡BRAVO! Award: Top B2B Campaign
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2024 Bulldog Awards: Gold
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66th Golden Trumpet Awards: Multicultural Campaigns
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YODEX Young Designers' Awards: Honorable Mention