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I'm MeiLing.

Illustrator: Shihwen Chen

Currently Art & Creative Director, Global Marketing at Nielsen

Who I Am

“There are those who create. They are the markers. But there is only one who creates magic. From the wisps of information in a brief, MeiLing Magic Marker Lu, waves her magical mind to create unimaginable concepts and visuals that have been known to bring those who lay eyes on them to tears—That’s a fact. Her compositions stun, her ideas dazzle, and her aura sends waves of oohhs and aahhs for the digital and physical halls of the company/brand. If you cross her path, prepare to see what you could never have even imagined.”

- Hugo B., VP, Head of Creative

What I Make

  • Creative Direction

  • Art Direction

  • Concept Development

  • Visual Communications

  • Creative Talents Mentorship

  • Presentation / Pitching

  • Creative Operations (mechanism, process, project management...)

  • Project Management

  • Advertisements (static, video, animated, OOH...)

  • Video (concept, storyboarding)

  • Brand Identity (logo, typography, color, info hierarchy, guidelines...)

  • Digital Design (product, UX/UI, web, prototype)

  • Data Visualization

  • Infographic

  • Social Media Creatives

  • Editorial Design (report, deck, publications, print...)

  • Experience Design (A/V, event, stage, merch, wayfinding...)

  • Photography / Photo Retouching

  • AI Generation

Awards

  • The 15th Annual Shorty Awards: Audience Honor in Data Visualization

  • 2024 PRSA Chicago - Skyline Awards: Best Multicultural Marketing

  • 2024 The HPRA National ¡BRAVO! Award: Top B2B Campaign

  • 2024 Bulldog Awards: Gold 

  • 66th Golden Trumpet Awards: Multicultural Campaigns

  • YODEX Young Designers' Awards: Honorable Mention

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