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I'm MeiLing.

Illustrator: Shihwen Chen

Currently Art & Creative Director, Global Marketing at Nielsen

Who I Am
  • 10 years of creative experience across big corporates, small-mid size businesses and startups​.

  • Brand storytelling: Increased brand awareness, familiarity and favorability scores by 13%, 58% and 45% respectively (results from Nielsen’s branding overhaul). I transform brand perception through high-impact creative work.

  • Outcome-driven: 130% YOY growth in marketing-attributed pipeline and an average 77% increase in marketing-engaged TCV won.

  • Audience-centric: Resonate beyond just aesthetics—every creative decision is backed by audience-centric insights and/or data.

  • Talent development: Lead a team of makers, breakers and thinkers who combine art, design and copy to deliver creatives that inspire, engage, and convert.

  • Manifesto: There’s no huge difference between B2B & B2C. Every touchpoint I create strengthens brand trust and emotional ties. I believe when a brand connects with people through shared values or passions—fundamentally, it just works.

  • Creativity X Organization: As a creative pro, I generate fun ideas and designs; as an organized nerd, I find insights through research and create mechanisms to streamline creative processes—a unique balance that’s hard to find in one person. 

What I Make
  • Creative Direction

  • Art Direction

  • Concept Development

  • Visual Communications

  • Creative Talents Mentorship

  • Presentation / Pitching

  • Creative Operations (mechanism, process, project management...)

  • Project Management

  • Advertisements (static, video, animated, OOH...)

  • Video / Film (concept, art direction, storyboarding, production...)

  • Brand Identity (logo, typography, color, info hierarchy, guidelines...)

  • Digital Design (product, UX/UI, web, prototype)

  • Data Visualization

  • Infographic

  • Social Media Creatives

  • Editorial Design (report, deck, publications, print...)

  • Experience Design (A/V, event, stage, merch, wayfinding...)

  • Photography / Photo Retouching

  • AI Generation

Awards
  • The 15th Annual Shorty Awards: Audience Honor in Data Visualization

  • 2024 PRSA Chicago - Skyline Awards: Best Multicultural Marketing

  • 2024 The HPRA National ¡BRAVO! Award: Top B2B Campaign

  • 2024 Bulldog Awards: Gold 

  • 66th Golden Trumpet Awards: Multicultural Campaigns

  • YODEX Young Designers' Awards: Honorable Mention

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