[ Challenge ] ​Advertising Week New York 2021 (AWNY 2021) was a coming out party for the new Nielsen branding. AWNY 2022 is another coming out party for Nielsen ONE. Nielsen is looking to get buyers & sellers of media, and general industry influencers who are frustrated by the complexity of the fragmented media measurement landscape to believe that Nielsen ONE represents the industry’s highest benchmark and to adopt it as the global cross-media measurement and transaction standard by convincing them that only Nielsen ONE can deliver an integrated view of the total audience in one seamless platform.

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[ Objectives ] Tease the launch of Nielsen ONE by hinting that “clarity is coming” via small + large branded moments and interactives.

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[ Approach ] 

Data is the core of Nielsen ONE. We use a bar chart as the graphical representative and play around with 3D effect on 2D surface to strengthen the image of "Nielsen ONE is coming". Color-wise, we leverage the same color palette for graphics: clean, minimal, consistent use of aqua color spectrum. Language-wise, being humorous based off the main tagline "Clarity is coming" is the strategy e.g. "Coffee is clarity" for the coffee both, "Listen with clarity" for DJ stand.