Creative Direction / Data Visualization / Editorial

[ Challenge ] 

The media industry is struggling to make sense of the consumersʼ shifts across content, platforms and devices.

On the buy side, Advertisers are trying to find the right audiences and create the right media mix to reach them. To do so successfully, they need data they can rely on that works with them across devices/platforms and throughout the advertising cycle. While some are doing this on their own, many rely on Agencies who are eager to prove their worth.

On the sell side, Publishers and Broadcasters are facing drastic changes to their business models in an increasingly competitive space. They need to understand their audiences to prove their value and make better content decisions.

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[ Objective ] 

Get advertisers around the world who feel immense pressure to create a winning ROI strategy amid a chaotic media landscape to invest in Nielsen products that will help them feel confident that their marketing strategies will drive measurable and positive results by highlighting key Nielsen data, insights and products that can help them maximize their investment with a holistic view of all aspects of campaign planning, measurement and outcomes

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[ Approach: Confidence through clarity ] 

Insight: In today's fragmented media landscape, advertisers are grappling with uncertainty and complexity. They crave a sense of control and assurance that their marketing investments will yield measurable returns. Nielsen's comprehensive data and analytics solutions offer a beacon of clarity in this chaotic environment.

Idea: This idea emphasizes how Nielsen empowers advertisers with the tools and insights needed to navigate the complex media landscape with confidence. By providing a clear, holistic view of campaign performance across platforms and funnels, Nielsen helps them stand tall and make bold decisions backed by data

Typography: The use of dramatically bold typography with large font sizes and heavy weights symbolizes the confident voice of data-driven decision-making, cutting through the noise of the media landscape.

Imagery: Low-angle photographs of people, viewed from bottom to top, create a visual metaphor for the confidence and empowerment that Nielsen's insights provide. This perspective makes the subjects appear strong, authoritative, and unafraid, which mirrors how advertisers feel when armed with Nielsen's comprehensive data and analytics.

Colors: Breaking traditional boundaries: The use of such bold, colorful, and vibrant colors in a business report speaks to Nielsen's role in helping advertisers break free from traditional constraints and embrace new, data-driven approaches to marketing.

[ Results ] 

10,471 Social clicks

138 Published stories

22,305 Downloads

1,276 SFDC Campaign members

7 Sales opportunities