[ Challenge ] ​
Ever since the rebranding in 2021, Nielsen has been eager to overhaul people's perception of its business - shifting from a legacy data company to a modern, forward-thinking leader in media measurement. The challenge at Cannes Lions was to break through the noise of a creatively saturated festival, connect with a discerning audience of marketers and creatives, and showcase Nielsen’s role not just as a data provider but as an essential partner in driving creative success.

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[ Objective ] 
Create a relevant and meaningful connection with the attendees of Cannes Lions Festival of Creativity.

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[ Approach ] 

"Let the audience inspire you" - Digging into the audience, what they watch, listen to and click on, can uncover incredible insights and amazing results. In exactly the same way, we can be inspired by how the audience interacts with our work, so we can create better work in the future.

We leveraged the power of iconic and crisp cobalt with a punch of color and energy (bold pink), grounded by clean and bright white. Mixed with multiple Nielsen centennial event activations, we aimed to celebrate and inspire (be inspired)!