[ Challenge ] 

• Investors - Need direct access to ESG data. 

• Clients - Need to know our responsible and sustainable practices contribute to their supply chain.

• ​Future employees, current employees, nonprofits, consumers, potential panelists - Want to know we’re actively working to have a positive impact on the world.

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[ Objectives ] Develop our positive public sentiment by showing how much this means to us.

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[ Approach ] 

The ESG report is essentially a commitment of current actions creating a better future. We use the two sides of that story—present and future—to create a compelling narrative for our various audiences.

 

[ Art Direction ] 

Create a unique symbol that poetically visualize the 6 subjects: Governance, DE&I, Human capital, Environment, Data privacy & security and Communities as wayfinding. Use "bento box" layout to chunk things into digestible pieces to better fit people's reading habit nowadays - Due to technology and social media, people have limited patience for long form content. We'd like to maximize the effectiveness of our content piece by recognizing this trend.