Global Impact Day

Creative Direction / Art Direction

[ Challenge ] Get Nielsen employees across the globe who are feeling apprehensive about their role at Nielsen and a little burnt out to sign up and participate in Nielsen Global Impact Day by showing them volunteering can boost your mental and physical health.

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[ Objectives ] 

• Increase employee participation in community-oriented programs.

• Drive beneficial impacts of volunteering on the people and culture, including engagement, growth opportunities and inclusion for our people. 

• Bolster Nielsen’s brand and reputation as an environmentally and socially responsible company.

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[ Approach ] "For some people, a gut feeling or desire, also known as automatic motivation, to volunteer to 'make a difference' could be very influential in determining future volunteering behaviour. Somebody else who is unable to see the personal benefits of volunteering or considers any such benefits to be outweighed by negative effects, such as time and potential financial input, is far less likely to volunteer. This is described as reflective motivation." - How can we persuade more people to volunteer, Social Change (social-change.co.uk) > The second group of people is our target. 

In times of difficulty, people are much more likely to look out for themselves than others. Fortunately, volunteering can be both altruistic and selfish simultaneously: it’s obviously good for those we help, but it’s also proven to be good for the individual helping.

Result: ~270 events and individual activities across 33+ countries. 8,200+ collective logging volunteer hours.