[ Challenge ] Advertisers and agencies do not know about Nielsen's Impact solutions. We need to change their perceptions of our offerings by highlighting this pillar and its benefits. They are juggling a lot, including fragmentation, tight timelines, too many tools, tight budgets and a great deal of uncertainty. They need a better, more confident way to balance their full funnel KPIs so they are able to drive audiences successfully through the funnel for impactful marketing strategies that pay off both now and in the future.

[ Objective ] Develop a campaign that brings awareness to Nielsen’s Impact Marketing Solutions.

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[ Insight ] A 1 point lift in brand awareness is equal to 1% increase in sales. With Nielsen, you can get those metrics, no matter where the consumers are.

 

[ Idea ] The feeling of relief because you now have confidence and ability to measure brand and sales metrics with Nielsen, is worth a moment of personal celebration.
 

[ Execution ] We’ve all felt that moment, when something goes so right and we want to dance at our desk for a second, jump for joy in the bathroom or punch the air on public transport. In a dance video, we resonate with them through a visual representation of confidence and ability to measure brand and sales metrics with Nielsen.