[ Challenge ] Establishing a brand is just the beginning. This campaign was launched right after the rebranding. As Nielsen continues the brand evolution to power a better media future for all people, it starts the ongoing process of activating the strategy inside and out. In other words, making sure the entire experience - from how it looks and sounds, to the way it behaves and engages with others - is consistently on-brand. The more consistent Nielsen is, the more likely people are to accurately understand who Nielsen is and how Nielsen can deliver for them.

[ Objective ] A full funnel paid media campaign launched across 14 markets in 7 languages announcing the new Nielsen brand and supporting the product pillars (Measurement, Planning + Outcomes, Gracenote) with the goal of driving awareness and leads across the various product lines.  

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[ Approach ] 

Positioning: Nielsen is part of the media industry; 
Proposition: Media influences people, people influence media, and we facilitate it; 
Message: Powering a better media future for all; 
Tone: of voice Humility and integrity.