Panel Videos

Art Direction / Animation

[ Challenge ] ​Nielsen is well known as a media measurement giant, but nobody has a full understanding of how things are measured.

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[ Objectives ] Create videos that educate consumers and prospective panelists about Nielsen panel participation.

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[ Approach ] 

Through purely graphical animations (with no real life footage) and spice of humor, we aim to make the videos simple, engaging, fun, inviting and succinct, leaning into the new brand personality and messaging style to attract and keep the attention of a general consumer.