Branding, Web Design, Email Communication, Social Media Creatives

THE KIT, a revolutionary fashion brand founded by Project Runway superstar: Daniel Vosovic, is a neat trick. It packages several pieces in one “kit” that can be worn together for a full look or broken up and worn as separates, so you can have a dress, a top, or a dress + a top that looks like one dress… you get the idea.

I worked closely with the Fashion Designer + Art Director + Founder of THE KIT to set up the high-end yet playful brand tone by carefully defining the fonts, colors, social media creative  direction, email marketing and website visuals.

[Role] Brand guardian and production designer

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© 2021 by MeiLing Lu