THE KIT, a revolutionary fashion brand founded by Project Runway superstar: Daniel Vosovic, is a neat trick. It packages several pieces in one “kit” that can be worn together for a full look or broken up and worn as separates, so you can have a dress, a top, or a dress + a top that looks like one dress… you get the idea.

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[ Role ] I worked closely with Daniel (Fashion Designer, Art Director & Founder of THE KIT) to set up the high-end yet playful brand tone by carefully defining the fonts, colors, social media creative direction, email marketing and website visuals. THE KIT was an e-commerce based business with no stores, so it heavily relied on online communications to drive publicity. We spent the most time on email marketing, aiming to create the most eye-catching and warmest (like the designer was speaking to you directly) emails. This was where the ideas of playful typography and handwritten post-it were coming from.