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MeiLing Lu
Currently Art & Creative Director, overseeing branding, marketing and advertising work globally at Nielsen. I turn complex business needs into simple, compelling and insight-driven creatives.
10 Years
of creative experience across big corporates, small-mid size businesses and startups​.
13%↑ brand awareness
49%↑ brand familiarity
36%↑ brand favorability *
I transform brand perception through high-impact creative work.
* Results from Nielsen's branding overhaul
130%↑
YOY growth in marketing-attributed pipeline
77%↑
average increase in marketing-engaged TCV won
Resonate beyond just aesthetics
Every creative decision is backed by audience-centric insights and/or data.
I lead a team of
makers, breakers and thinkers
who combine art, design and copy to deliver creatives that inspire, engage, and convert.
Manifesto
There’s no huge difference between B2B & B2C. Every touchpoint I create strengthens brand trust and emotional ties. I believe when a brand connects with people through shared values or passions—fundamentally, it just works.
work
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